Reciprocal Consulting, Inc.

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Reciprocal Consulting, Inc.
18 Oriole Way
Moorestown, NJ 08057
Phone: (888)-220-7361
Fax: (888)-233-0062


Reciprocal Consulting, founded in September of 2003, came from modest beginnings, building campaigns for family and friends in the local Philadelphia area. From the outset, the company's founders discovered they could drastically cut marketing expenses when driving leads into service businesses by over 70%, using rigorously tested Internet marketing methods.

Since the company's conception, Reciprocal has continuously improved the quality and scope of its offers so that we could provide customers with an all-encompassing Internet marketing solution. For example: using Pay Per Click and SEO to drive traffic to websites represents only half of the formula for success. Therefore, Reciprocal has incorporated website optimizer experiments for converting traffic into sales.

Reciprocal Consulting is a small firm made up of a close-knit community of employees. Should you ever have a comment, concern, complaint or question, owner John Pike will literally be at your service just a phone call away. The Reciprocal staff answers all client emails the same day (usually within an hour), and you as the client can rest assured that Reciprocal Consulting, your Internet marketing specialists, are first and foremost dedicated to aiding in the continued success of your business.

Internet Marketing
There are huge competitive advantages of marketing on the internet. This is a market segment you cannot afford to give up to competitors. For example, Dell Computer is one of the most profitable web marketing companies today. They produce a commodity item but they sell it at a lower cost to a higher quality customer due to their use of Internet marketing. They integrate both sales and marketing into a continuous stream of information that allows "real time" adjustments to pricing, marketing mix, and production based on current conditions. These "real time" adjustments result in lower inventory costs and accelerated new product rollouts.

Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process by which we help websites to get indexed and ranked well for the best keywords that represent their content in "natural search results."

The natural search results are those that show up in the main body of the page when a user performs a search on Google. This set is completely separate from "sponsored results" or "pay-per-click" search results, and the best way to improve your site's natural rankings is through SEO.

From a marketing standpoint, the goal of SEO is to position the website to show up as high as possible in the natural results for keyword phrases that convert well into sales, leads, or the type of traffic desired.

Pay Per Click Management (PPC)
We can streamline your accounts with Google Adwords ®, Yahoo! Search Marketing ® & MSN Ad Center ®, so you can enjoy savings now and for years to come. We have extensive experience in many different industries for optimizing pay per click campaigns and increasing ROI.

We increase your click-through rate, decrease your conversion costs, raise your position on the page and increase your sales volume - all at the same time.

Social Media Marketing
One of the most important things we do at Reciprocal Consulting, is to help our clients connect with their target audience. Now more than ever, people are using the web to communicate and share information through social media avenues such as Facebook, MySpace, Twitter, blogs and forums. A recent (August 2009) ComScore Media Metrix press release ranks Facebook.com as the #5 most visited website in the US.

Social Media has become a large part of online traffic, and it continues to grow. Adwords and other search engine marketing platforms have become so competitive that the newer eCommerce shops can't compete without well-rounded marketing campaigns. Now more than ever, it's imperative for businesses to take advantage of the marketing opportunities available through social media. One of the best things about social media, is that these users are more likely to share information about your product or service online since they are already active in the process. To us, it's a no-brainer!

Copyright © 2009 Reciprocal Consulting.