Zeta Interactive
Zeta Interactive
1639 Route 10 E, Suite 200
Parsippany, NJ 07054
Phone: (973) 753-0600
Fax: (973) 267-5887
Companies face the challenge of keeping up or risking oblivion. An equally daunting challenge: how to leverage marketing efforts seamlessly across all of today’s digital channels and media to meaningfully engage customers and drive sales and growth. Integration has been the talk of the times, yet few marketers—or agencies—are able to truly achieve it.
Enter Zeta Interactive
As a leading provider of integrated interactive services, Zeta Interactive helps today’s marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Our specialty is in crafting strategies and solutions for our customers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently. We do so by providing best-of-breed proprietary technologies and an approach that is very focused on accountability, measurability and ROI metrics.
Search Engine Optimization
Roughly 70% of the clicks off of major search engines today are from natural (organic) listings. Understanding the impact search engine placement has on our clients’ ROI, Zeta Interactive goes beyond the typical search engine practices and trends, to develop strategies that are proven to work repeatedly and consistently to achieve top rankings.
The SEO experts at Zeta Interactive take a holistic approach to maximize both on-page and off-page factors for top organic search rankings. Our services are designed to drive marketing results, including:
•Brand awareness and positioning
•Search engine share of voice
•Direct response
•E-commerce
•Revenue and ROI
We provide each client a full team of dedicated SEO specialists who, using industry best practices, strategically attack the variety of forces that determine how well a site is ranked to continually ensure top placement. Representing the smartest, most qualified search engine optimization professionals in the business, the Zeta SEO team holds certifications with Google, Yahoo and Microsoft, and memberships with the leading industry organizations, including SEMPO, the DMA and the IAB. And our proprietary SEO/SEM management and optimization technology, Zeta Search, helps our clients manage, analyze, and refine even the most complex SEO initiatives to continually improve results.
Email Marketing
By their very nature, the most effective email campaigns are complex. They require a deep understanding of your audience—their activities, preferences, behaviors, etc. - in order to provide relevant, meaningful content to the right person at precisely the right time in the customer lifecycle.
Perhaps that is why world-leading brands such as Time Inc., Century 21, Sony and LiveNation have partnered with Zeta Interactive to drive their email marketing success. Recognized as an email leader by both Forrester and Jupiter, Zeta Interactive deploys over 13 billion messages each year for Fortune 1000 companies in a variety of verticals—from retail and financial services, to entertainment, publishing, travel and more. Leveraging its superior technology, deep channel knowledge and expertise, Zeta Interactive provides a full range of email marketing services, including:
•List growth and acquisition services
•Campaign management and automation services
•Award-winning creative
•Deliverability optimization
•Extensive strategic and analytical services
Zeta Interactive's industry-leading platform, Zeta Mail, empowers marketers to fully leverage the email channel for true one-to-one communications and optimize their efforts to achieve aggressive business and revenue goals. In fact, the newly upgraded Zeta Mail 5.0 offers a guaranteed scheduled up-time of 99.5% or our customers don't pay. Add to that a unique dedicated hosted infrastructure offering, and no longer must marketers endure the problems inherent to a shared environment—such as expensive mail queue delays and extensive down time.
©2008 - 2010, Zeta Interactive.
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