BZA, LLC

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BZA, LLC
Tulip Gardens Office Building
50 East Main Street
Suite #2
Little Falls, NJ07424
Phone: (973) 890-0880
Fax: (973)890-5085


BZA LLC provides strategic design solutions that enable organizations to increase sales, build brand awareness and increase customer loyalty. We do this by employing a team of highly creative and motivated individuals to create compelling work based upon clients’ needs. Our services include web site design, e-commerce development, web based applications, graphic design, web site promotion, corporate identity and print communications.

Founded in 1990 by Barbara Zaccone, the firm was originally established as marketing consulting, print design, advertising, and public relations firm. In 1996, we expanded our offerings to include Internet services. Prior to starting BZA, Zaccone developed her management, marketing and sales talents during her eleven year career at Hewlett-Packard.

Marketing
How companies communicate their message to their markets, especially in this highly competitive environment, is becoming the primary means of loyalty and differentiation. The ability to reach your target audience coupled with the benefits of personalized materials is the proven way to success.

At BZA, we can assist you in the creation of a full marketing campaign for your product or merely act as consultants. We have the experience to help you select the appropriate medium of advertising for your campaign whether it will be for print or on the web. Our competitive analysis and thorough research capabilities equip us with the tools to make your campaign a complete success.

A successful strategy covers many mediums and arenas, generating the vital exposure you need. BZA can either create the pieces for your campaign or complement existing materials.

Search Engine Marketing (SEM)
Search Engine Marketing strategies are designed to increase a web site’s visibility through smart and innovative web site promotion. As opposed to Search Engine Optimization (SEO) which focuses on the development of site content and structure.

Our work includes identifying competitively creative and cost-effective methods of using social networking media to achieve consistent branding and expand market reach.

Our services range from Link Building, Social Media Marketing, Affiliate Marketing Support, and Pay Per Click Advertising. Social Media Marketing may include YouTube, Word Press Blogs, MySpace and Ning. We understand that most online communities do not welcome those come with just a sales objective. This is why we design campaigns that truly ad value to the communities to which they are members.

Email Marketing
E-mail newsletters are one of the most effective and inexpensive ways to market your web site through one of the simplest Internet technologies available: e-mail. Not only can you use email newsletters to drive traffic to your site, you can also use them to target messages to a specific interest group. We are not talking about unsolicited e-mail but permission based email that builds consumer relationships and loyalty.

At BZA we utilize e-mail marketing to keep in touch with our clients, prospects, vendors, and business associates. We maintain and manage multiple lists addressing specific target groups. Best of all, through our online reporting mechanism we are provided with precise statistics on how many readers reviewed our e-mail and linked over to our web site. Typically, we achieve a 50% readership rate or better! Such readership produces a number of direct or referred sales calls.

E-mail marketing efforts can be made to adopt the look of your existing web site. We can design and build true one-to-one relationships with customers where your message will be timely, relevant, personalized and engaging.