G.A.L. Inc.

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G.A.L. Inc.
12-18 River Rd.
Fair Lawn, NJ 07410
Phone: (201) 703-0091
Fax: (201) 703-0879


G.A.L. was incorporated in 2001. The goal of G.A.L. is to help small and medium businesses get the best possible presentation on the web at reasonable prices. Our first concern in business is professionalism - Each member of our team is an expert in their specialized field.
And on the same token is the service, we provide personal care to each one of our customers.

Online Marketing Services
Search engine marketing (SEM) is now one of the leading forms of advertising. SEM is an easily quantifiable form of marketing where results can be shown every step of the marketing process. Search Engine Marketing includes keyword research, on site optimization, link building, viral marketing and social media networking. We make sure to use the latest and most successful SEO and SEM techniques to help you not only rank higher across major search engines, but drive more qualified traffic to your website.

Search Engine Marketing isn’t simply about ranking at the top of major search engines. We also believe in Conversion Rate Optimization( CRO) which is where we make sure your websites are built and designed so that they increase trust in not only your website, but your core brand. The more credible your website appears, the more likely visitors are likely to purchase your products or services.

Here are a few questions about online marketing that customer’s ask about:
•Do you offer Social Media Networking?
•Do you have Blog development and maintenance?
•Can you create Viral Marketing Campaigns?
•What about Ethical Link Building Strategies?

Our basic Search Engine Optimization strategy is the foundation for any of our search engine marketing projects:

Content analysis – Once we receive an online marketing project we analyze your content to find out more about your business, how your current website content flows, and how you currently market your products or services through your content. We review your website’s navigation, information architecture, url structures, meta data, and keyword density. We don’t just review your content for search engines, but for also for the people actually reading your website. It’s people that buy your products, not robots.

Traffic analysis – Once we’ve reviewed your websites content we will have a better understand of what your website is trying to accomplish. We will then take a look at your website’s current traffic. If you don’t have any web analytics program installed, we’ll put in our own for you to monitor your website’s trends, demographics, bounce rates, conversions, goals, and almost any other type of data you could imagine. Once we have your website’s statistics in front of us we can see what pages stand out to users and what they do once arriving to your website. Using this data we can plan on how to optimize your website so that users are guided towards the content you want them to see.

Keyword analysis – Using data gathered during the traffic analysis we can take a look at the keywords you’re currently targeting and how they relate to the current traffic you’re receiving from your website. With our understanding of your business and the traffic on your website we can optimize for keywords that drive qualified traffic to you website. We make a list of all the keywords that we target and have you review them before implementing them into your website. Our keyword analysis is a great tool for showing you what people actually find your website for and where you might need to improve.

Implementation – Once we’ve done the entire search engine marketing research, it’s time to put everything into practice. We implement all of the necessary changes to your website. We can usually see in the first couple of weeks an initial boost to some of your rankings. Once all of our SEO changes are put into effect we move onto the next step.

Observation – We constantly monitor your online marketing campaign to see the results of your work. We keep track of your keyword rankings across major search engines so you can see the fruits of our labor. We also monitor details about traffic on your website such as it’s bounce rate, conversion optimization, and flow of traffic.

Repeat – A true SEO campaign never ends. Search engines are constantly changing and we make sure that your website does to. We’re always keeping up with trends, monitoring statistics and improving your website on all fronts. Search engine optimization can take months to achieve the results that you want, but once we have you ranking for keywords that bring you traffic, we’ll keep you there.