Janet Penn Consulting, LLC

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Janet Penn Consulting, LLC
101 East Main Street
Building 13
Little Falls, NJ 07424-5608
Phone: (973) 890-9191
Fax: (973) 890-9197


Janet Penn Consulting provides sales, marketing, advertising and business development services. With more than 25 years experience in advertising and marketing sales and a team of talented professionals, we are skilled in all media.

Our approach combines insightful market analysis, effective business strategy, and a lot of creative expression. We build and strengthen your brand through traditional media outlets and Internet-based technology solutions such as innovative website design, e-commerce, search engine presence, email list development and full range of short and long-term online marketing strategies.

At the same time we're always pushing boundaries and looking for new developments that improve delivery. We review the latest trends and explore modern advances in order to exploit the opportunities that gain an advantage in the marketplace.

We demand excellence. Our goal is to design and implement an approach for your business that gains efficiencies, improves sales and increases profits. We provide an ongoing web presence that is functional, compelling and positively impacts your bottom line, by constantly evaluating and improving our methods and responding to your feedback.

We expect our clients to benefit from the ongoing revolution in Online Business Solutions. Therefore, we have carefully structured our company, our services, our technology, and our staff to achieve that objective.

Search Engine Marketing (SEM) uses various Internet marketing strategies to increase the visibility of a website
in search engine results pages (SERPs) and improve traffic to the site.

Our Search Engine Marketing Service (SEM) Includes:
•Managing your SEM campaign
•SEM account project manager
•Monthly progress reports

JPC's SEM Techniques Include:

•Local Internet Marketing Services - Local internet marketing solutions focus on local geography, which makes them more economical. We target online resources in your community and feature your site in social media, local directories, online Yellow Pages and recreational sites. This may include information to potential customers like hours of service, directions, local map, special offers and more.
•Pay Per Click Management (PPC)
•Email Marketing
•Online Public Relations (PR)
•Website Traffic Analytics

Search Engine Optimization (SEO)
Once your site is online, it needs to be easily found by search engines, spiders and web crawlers. SEO improves your ranking through natural/organic (non-paid) results. It involves strategically creating and managing various components that include keyword research & selection, developing landing pages, quality link building (back links), SEO website copywriting & editing, online press releases and website article submission.

JPC's SEO is an ethical SEO strategy as we do not use any black hat SEO techniques, such as link farms, keyword stuffing, cloaking (fake redirects), hidden text or hidden links, automatically generated doorway pages, paid links and automated linking systems.

SEO is ever changing industry. Optimization is not a 'set it and forget it' kind of thing. We need to monitor rankings and tweak your site if the results you were hoping for don't happen. Even if you get the results you were after, we need to stay on top of industry news and make any necessary changes to your site. If you don't stay current with what the engines are looking for, you risk losing your rankings.

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