PERFECT i-site
PERFECT i-site
19 River Road
Califon , NJ 07830
Phone: (908) 832-0803
The partners of PERFECT i-site have over 50 years collectively working in marketing, copywriting, and design. Wow—are we that old? For the past 10 years we have both worked primarily in ‘new’ media.
Pete Kooiker comes from a retail marketing background, working for large chain stores throughout the Midwest. He moved from there to newspapers where he delivered them---electronically that is---as the head of the Columbus Dispatch’s first online venture. In the process, the Dispatch became one of the very early newspapers to have an online presence both for news and advertising. He has spent the last 10 years working on mid-to-large size web development projects, responsible for several projects that have current revenue of over a million dollars a year.
He exercises the other side of his brain by creating designs for clients that are both gorgeous and extremely usable. He works in Dreamweaver, Photoshop, Quark, Fireworks, and others. And along the way he’s learned programming ranging from basic HTML through Cold Fusion, Flash and other languages. He is especially proficient in setting up email campaigns and content management.
Jan Reisen does whatever's left. She has been writing professionally for over 20 years and has two books and several magazine articles to her credit. For the last ten years she has written content for dozens of websites and ancillary materials, including brochures, radio spots, ad copy, sales material, and e-newsletters. Jan also handles site structure, web analysis, and project management.
Together, the partners handle search engine optimization and submissions as well as reporting and analysis. They will also design and implement online marketing plans.
In their spare time, they let the dog in and out, rid the lawn of dandelions, and paddle up and down the river running outside their front door.
Our Philosophy
We believe that while pretty faces and pretty words are important , your web site is supposed to work hard for you---attract visitors, give them the information they need, and entice them to know you and your work better. We want the search engines to find you, we want your visitors to navigate your site seamlessly and happily, and we aim to make your web presence an important, if not the most important, segment of your marketing strategies.
We also believe that no matter how big or small, localized, or specialized your business is, you deserve the best possible web presence and we are committed to a high level of professionalism on every project. We work hard against the contempt that comes with familiarity.
We think that whether you’re an entrepreneur or an artisan or something else entirely, we can be responsive to your internet needs and create something that will both reflect and enhance your goals.
We believe that design should never be left in the hands of engineers. We love our engineers and without them there would be no web, but to allow them to design a site is like inviting your plumber to design the house. While we resepct and admire the work a plumber does, we don't expect him to have the artistic sensibilities of an architect. PERFECT i-site begins with designs rooted in solid technical awareness but not encumbered by the engineering.
What We Do
Starting with a good design and user-friendly navigation, there are broad benefits to working with seasoned internet professionals. It’s not enough to have a pretty page. Here are some of the services we provide to enhance your web presence, make your site run flawlessly and give you a strong market position:
•Existing site analysis
•Web design
•Development/programming including HTML, Cold Fusion, DHTML, Photoshop, Dreamweaver, Fireworks, Flash, PHP, e-commerce and shopping cart development
•Content management systems
•Blog implementation, design and training
•Copy/Content
•Hosting
•Search Engine Optimization
•Internet marketing
Votes:31
Comments: 0