The Boulevard Group, Inc.

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The Boulevard Group, Inc.
29 Long Valley Blvd
Long Valley, NJ 07853
Phone: (908) 876-3707
Fax: (908) 636-2218


The Boulevard Group is a website design, website development, and website marketing firm committed to providing excellence in client service, focusing website design to meet the needs of our clients' customers and the search engines. The Boulevard Group understands that the best way to create a successful website for its clients is to create a valuable experience for the website visitors.

The Boulevard Group has built a talented, diverse, and literally multi-national team of consulting contributors in the many disciplines that go into creating your website, including logo and graphic design, site design and layout, photography, audio/video production, content authoring and editing, search engine optimization and marketing, custom software and database programming, e-commerce, merchant account services, and project management. A key deliverable in every project is the advantage you gain by using this pool of consultants without having to find, vet, train, and engage each individual.

The Boulevard Group's web services
Whether we are building you a new website from scratch, overhauling an existing website, or simply taking over the on-going maintenance of your website, we can provide a variety of webmastering services.

Search Engine Optimization
Your website will be constructed with pages optimized for search engines. SEO is not an afterthought. It's the foundation on which web pages are built.

Search engine spiders and robots
Search engine optimization starts with words and keywords. Good copy is the most important thing you can have on your web pages. The copy in your web pages is periodically read by programs called spiders or robots that are sent out by the search engines. Of course, humans will read the copy on your web pages, too. The goal of search engine optimaztion (SEO) is to get keywords and keyword phrases into your web pages that will satisfy your visitor's needs as well as satisfy the criteria of the search engines.

Keyword research
To know which keywords your prospective visitors and customers are keying into search engines, we'll need to do some research, using programming and sometimes expert analysis. The Boulevard Group can provide a variety services to meet your needs and budget.

SEO strategy
Good marking copy for your visitors needs to be combined with effective use and placement of keywords and keyword phrases.

•proper placement of keywords within the context of the web page and within the HTML
•effective use and readability of various keywords and keyword phrases for the visitor
•avoidance of out-dated techniques that could hurt web page rankings
•ease-of-use in updating content to fine-tune placement and selection of keywords

Search Engine Marketing (SEM)
Commonly referred to as Pay-Per-Click (PPC) marketing, these are the small ads that appear on the search engine results pages. There is no cost for these ads when they are displayed, but when a person clicks on an ad, they are taken to your website and you are charged for that click.

e-Commerce Services and Solutions
The Boulevard Group will guide you in how to set up the services you need to conduct e-commerce on the Web. Most of these services need to be created in an account held by your business, not the website developer.

Copyright © 2010 The Boulevard Group, Inc.