iMarketing Ltd, Inc.

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iMarketing Ltd, Inc.
20 Nassau Street
Suite 250E
Princeton, NJ 08542
Phone: (609) 921-0400
Fax: (609) 921-0491


iMarketing LTD is a leading full-service online marketing agency specializing in search marketing, online media planning and buying, affiliate marketing, research and technology.

When we launched in 1999 – at the height of the Internet – many agencies already steeped in the traditional worlds of marketing and advertising were scrambling to reinvent themselves as online experts. But for us, online marketing has always been the fiber of our being. It’s what we do, and it’s what we do best. Our experience in the era of Web 2.0 (and beyond) runs deep, and extends across multiple channels and multiple verticals.

Our advantage is our expertise. As the world of online marketing grows increasingly complex, our clients rely on us as a trusted partner to help them navigate a myriad of available services, solutions and technologies. When is it right to pay CPM vs. CPC vs. CPA? Where should my ad rank in Google? What is the right affiliate commission tier? Am I getting good click-through and conversion rates? Is putting META tags on my site enough for SEO? What is the difference between contextual and behavioral targeting? We help you find the answers to these questions, before you commit marketing dollars to them. We help you design a program that works best for your needs, and your budget. And we’ll spend each and every dollar as if it were our own, to make sure you get the maximum return on your investment.

Find out why an ever-growing list of Fortune 500 and Media Metrix 100 companies, including Yahoo!, Forbes, AARP, Dow Jones, eDiets and others, count on us to deliver cost-effective, results-driven solutions to acquire customers and increase revenues via the web.

SEARCH ENGINE OPTIMIZATION

Good old-fashioned SEO is still one of the best ways to drive traffic to a web site. But as the search engines have gotten savvier, they’ve also gotten stricter. Automated tools for SEO that use the same keywords over and over again or build hundreds of low-quality “gateway” pages simply won’t cut it. These “cheap tactics” are more than just ineffective in driving results; they’re a red flag to the search engines, and could prevent you from receiving any traffic from Google or Yahoo! at all.

At iMarketing, our approach is more targeted, and taps into our inherent understanding of the fundamentals of proper and ethical SEO. We’ll work closely with you to maximize your site's relevance and credibility, leveraging the content-rich areas of your site to ensure that key pages are properly found and indexed by the search engines that matter. That includes researching, deploying, managing and continuously evolving every web site for maximum "crawlability" – ensuring search engine-friendly optimization for your online presence both now, and in the future.

SEARCH ENGINE MARKETING

iMarketing provides end-to-end program management for paid search campaigns on the most popular search engines. For us, that means monitoring, analyzing and executing across all aspects of a search campaign – not just the easy ones. More than just keywords and bidding, we also offer segmentation, creative testing, match type optimization, trademark monitoring, strategic budgeting and more. Without these extra steps, your SEM campaigns can never truly be optimized. Yet many firms overlook them, or assume you'll do them yourself.

Our ROI-driven approach includes:
•In-depth keyword research – we look at your keywords from an end-user perspective, creating a library of relevant topics and performing a complete competitive analysis to determine the strongest positioning for each effort
•Segmentation – using our proprietary in-house technology, we create thousands of additional keywords variants to expand your keyword base, and group them into hundreds of relevant and actionable segments to make them more attractive to the search engines.
•Creative – we work closely with you to create innovative headlines and optimized ad copy that directly align with search queries to deliver the best, most qualified prospects. Plus, we constantly test and retest your creative to maximize online efficiencies and results.
•Intelligent bid management – we maintain strategic ad placement with ongoing bid optimization for each keyword, match type, even time of day. And we don't stop there. We continuously monitor keyword results and use the data to further expand and segment the keyword base, including negative keywords.

Copyright © 2010 IMARKETING LTD.