jldcreative
jldcreative
1201 Marlkress Road
Cherry Hill, NJ 08003
Phone: (856) 424-4278
Fax: (856) 424-1532


Perhaps it’s a bit of an exaggeration....but it’s surprising how often our clients exclaim, “you saved my life!” Or how frequently we pick up the phone and hear “you have to help me, it’s an emergency!”

And you know, after we cure the latest marketing crisis or prescribe just the right design solution, forgive us when we amusingly boast, “we save lives, and bottom lines too!”

Through the communications services we offer and the quality of service we deliver, jldcreative puts a client's name or brand foremost in the minds of buyers and builds credibility to help generate the next sale. We add value by transforming our client's market communications into a strategic business tool that can make the company more competitive, better known—and ultimately more successful.

Today the ability of jldcreative to plan and carry out successful programs and campaigns — centered around measurable results — is based on these core strengths:

-Experience
-In-house capabilities
-Creative distinction
-Solid planning
-Full service offering
-Responsive service

But it’s our people that make jldcreative what we are today. From print to online or broadcast to outdoor, jldcreative has done it before. Over our four decades, jldcreative has grown into a full-service marketing communications agency able to handle the smallest project to the largest campaign — and we’re not done yet. Our vision of the future is to continue growing and serving businesses in the Delaware Valley and beyond — for four more decades!

Search Engine Optimization: Ten SEO

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

Research and read the thousands of articles related to Search Engine Optimization (SEO) and you will discover most agree on simple, standard techniques that are fundamental to proper SEO. Basic techniques that assist search engines in collecting and categorizing information about your website. These are the practical, long-term optimization strategies that should be part of any modern web development effort - so your site has a solid SEO foundation from the start.

Think like a human.
Think like a human that's performing a search. This is what modern search engines do: they analyze your site's text and underlying html components (collectively known as the content) and catalog and rate it accordingly. And when a search request is made, the engine returns results that match most closely and that are most relevant to the search term, or more likely, search phrase that was input. It's really that elementary.

In addition, submitting your site to search engines, you should also look to submit it to human edited directory projects. These directories catalog and list sites based upon categories. And rather than being found dynamically, you have to submit your site, generally under strict guidelines. Your submission is then reviewed by an actual human and if your site merits inclusion, you get listed. These directories can be beneficial, as they're looked upon favorably by search engines since they're edited by humans. Therefore, obtaining a listing can improve your site ranking and keep your site visited more frequently. A few to consider are DMOZ.org, and Yahoo Directory. And while we're considering options to search engines, be sure to examine your industry: Often you'll find directories or sites specific to your business type, or large compendiums such as the Thomas Register; though these may require paid listings.

©2010 jldcreative.
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